Our Global Artists
As Senior Vice President of Creative and Global Creative Director of Aveda, Antoinette is responsible for Aveda’s professional and consumer advertising campaigns, as well as Aveda’s Education collections. A true visionary with a passion for creating arresting visuals and unique style, Antoinette is also in charge of the image development and artistic direction of the Aveda brand. Drawing on her extensive experience as an award-winning, world-renowned hair stylist and 2004 British Hairdresser of the Year, Beenders works closely with the world’s top photographers, models, and creative talent to develop dynamic concepts and striking images which combine a high-fashion sensibility with an environmental conscience.
As British Hairdresser of the Year for 2004 and nine-time nominee, Antoinette inspires people all around the world. She is a credible, technical and creative leader in the hairdressing industry-and among Aveda’s global salon professionals. Her accolades include the award for London Hairdresser of the Year in 1996 and 1997, and the 1998 IBS Award for “Most Newsworthy Female Hair Designer Worldwide.” In 2009 and 2010, Antoinette was nominated as Finalist for the AIPP Best Photographic Collection. She also received the Master Craftsman award for Hairdressing Council UK in 2009, and British Masters award in 2010. In 2008, Antoinette received her fourth Fellowship of Honors from the British Hairdressing Awards.
Previously Global Creative Director for Aveda, Antoinette oversaw the visual direction of the Aveda brand. She first began working with Aveda in 1997, as a Global Guest Artist and as Creative Director for The Urban Retreat-Harvey Nichols’ Aveda Concept Salon in London. In 1999, Beenders’ role evolved as Aveda’s International Creative Director, where she represented the company globally, in Australia, Denmark, Germany, Hong Kong, Ireland, The Netherlands, Norway, Sweden, Taiwan, the United Kingdom, and the United States.
Antoinette has worked with numerous celebrity clients and has been featured on TV programs such as “The BBC Style Challenge” and “The Clothes Show,” and created the hair for “Burn the Floor,” an international dance show designed by Mamma Mia producer Anthony Van Laast. Her magazine editorial work includes credits for Vogue and Glamour, among many others, and she was named one of London’s 13 top hair gurus by the London Evening Standard. Beenders has worked on fashion shows for Prada, Miu Miu, Dolce and Gabbana, Hussein Chalayan, and Clements Ribeiro among others.
Antoinette Beenders currently splits her time between Minnesota and London while maintaining her London salon clientele.