November 23, 2016
Aveda Institutes Twin Falls and Boise are both owned by brothers Ren and Nathan Shaw. These two are seasoned cosmetology veterans that have a passion for art and science. We want to make sure all of our students know our amazing leaders and their backgrounds!
Ren has been doing hair for 18 years. He started this adventure in Salt Lake City, Utah. Ren received his education in Sugarhouse, Utah. He attained his cosmetology licence from Sherman Kendall Academy. After years of experience in a salon, Ren became an Art Team member with TIGI/Bedhead. He toured schools and salons across the country, doing demonstrations in cutting techniques. Ren is very involved in schools’ curriculum when it comes to cutting techniques and tactics. Both Ren and Nathan got into cosmetology because of their older brother, who was also a cosmetologist.
Ren is an avid musician in his spare time. When he is not working on the salon floor, he is jamming out, playing the drums.
Nathan, or Nate, has been doing hair as long as his brother. His education started out in rural Burley, Idaho. Nathan loves science. His passion in cosmetology is color, he loves the formulas and the science behind it all. This led to him also working with TIGI as a member of their Creative Force (color education). His outgoing personality and talent has made him one of the busiest hairdressers in the Boise market over the last decade.
Nate’s interests are not limited to coloring hair. What a lot of our students don’t know is that Nathan and Ren were raised on a dairy farm in rural Idaho. Nate’s love of science first started with breeding and raising cattle and started at a young age.
Ren and Nate opened The Electric Chair Salon in 2006. It’s been one of Boise’s most popular salon since it’s opening. They currently staff 12 stylists there.
We had the chance to interview Ren and ask him what he likes about owning a salon and schools.
“I am an owner and stylist. I am in the salon. I can help further the schools’ curriculums because I am experiencing the new trends all the time. We can evolve faster than most other schools because of this.”
We asked Ren why he and Nathan decided to open schools.
“Nathan and myself always wanted to own salons and schools. I was inspired to open a school when I was a guest artist. I had the chance to visit a lot of schools, and I saw poor beauty education in many places. I didn’t like knowing that many students were graduating without feeling comfortable going into careers. Essentially, they had to learn how to be a cosmetologist for real after school. My brother and I wanted to change that.”
Ren and Nate opened their first school in Boise, in 2007. They opened their second school in Twin Falls in 2012. Since then, the schools have been converted into Aveda Institutes.
Ren told us that his passion in cosmetology, in both the salon and at the schools, is cutting hair.
“I love cutting. I love being with clients. I like color, but it takes time to process. I like cutting because it is instant gratification. You can see as you are going your creation starting to take shape. If I am not doing admin tasks at the schools, I am teaching a cutting class when I’m there. I take advanced training classes in cutting every year. I want to be among the best.”
The End Goal
“For students and our schools, our end goal is having a better curriculum that is constantly evolving. Our industry is always changing. We want to stay as relevant as possible. We want our students to leave our school further ahead of the curve.”
In closing, we asked Ren a personal goal, and he said:
“I would like to own more salons. I love being in the salons. I want to own a few salons in Treasure Valley and a couple in Twin Falls.”