February 25, 2019

5 Things You Need to Know About Esthetics!

Skin care is all the rage right now. You’ve probably seen people swear by snail oil, microneedles, personalized skin products, and retinol creams on social media recently. If you’re wanting to capitalize on this growing trend, an education in esthetics is the way to go! Becoming a licensed skin care professional can open the door to a variety of rewarding career opportunities, but what exactly is esthetics and what doors does it open? 

What is Esthetics?

Cosmetology and esthetics are often confused with each other. While they do overlap, they are unique focuses. Esthetics is the study of skin care and the beautification of skin through a variety of services. Estheticians help develop individual routines to maintain age-defying skin. These include noninvasive procedures ranging from facials to makeup application. Estheticians can also alleviate a variety of ailments including acne, dark spots, redness, and wrinkles.

skin care products on leaves

The Aveda Way

You’ll notice that our program is sometimes called Esthiology. Aveda Institutes have a unique esthetics program with a holistic approach and general wellness focus. This includes an emphasis on quality products that are all plant-powered and incredibly luxurious. Your education at Aveda Institute Idaho is designed to focus on whole body wellness, and you can learn signature skin techniques. The whole body approach of Esthiology is unique to Aveda and an education at either of our locations in Boise or Twin Falls can provide you with the strong foundation for a successful career.

By learning more about esthetics, you may find yourself more confident in your decision to become one. Learn more about esthetics with these 5 facts! 

1. It Takes A Lot Of Dedicated Training

Becoming an esthetician takes a lot of dedication in training. You’ll put a lot of time and effort into becoming an esthetician. At Aveda Institute Idaho, our esthetics instructors cover an in-depth variety of topics. You can learn:

  • Skin Analysis
  • Sanitation & Infection Control
  • Makeup Application
  • Brow Arching
  • Communication Skills
  • Chemistry
  • Lash & Brow Tinting
  • Anatomy & Physiology
  • Skin Care Theory
  • Temporary Hair Removal
  • Electronic Facials
  • Skin Treatments
  • Specialized Skin Treatments
  • Packs & Masks
  • Waxing
  • Aromatherapy
  • Chemical Exfoliation
  • Business Skills

woman getting a facial

Our goal is to help our students succeed as licensed estheticians. Students may have the opportunity to begin developing their clientele while still at school. One thing that makes our program stand out is our focus on business development. What good are the skills you learn if you don’t learn how to kill it in the workplace? We aim to equip each student with the knowledge to succeed in the beauty industry. From learning how to network to what it takes to run a business, we will do our best to help you develop. With business knowledge and a headstart to a client list, you can be well on your way to a rewarding career in esthetics.

2. The Opportunities Are Endless

Most people assume esthetics is just about facials. But there’s more to it than just that. Esthiology opens the doors to many opportunities. Career options may include:

  • Salon Owner
  • Spa Manager
  • Educator
  • Facial Artist
  • Makeup Artist
  • Freelancer
  • Retreat Center
  • Social Media Influencer

With so many different avenues to pursue, it is easy to tailor your career to your passions and interests. The ability to use your license in a variety of ways makes pursuing esthetics a smart choice for your future. Play to your strengths and choose a job that matches your personality. If you prefer being the boss or having a flexible schedule that is part time, that’s completely up to you! Working in a salon/spa environment or enjoying the fast-paced fashion world is totally your call.

woman with sunglasses and tattoos

3. It’s For People Who Love People

People who love helping others end up being great estheticians. Helping others gain confidence is a daily practice for estheticians. You’ll have the opportunity to help your clients achieve their skincare goals, beat acne, and even help them learn how to care for their skin. Beauty is more than skin deep and it’s a great feeling knowing your clients are walking out with fresh, glowy results.

4. You’ll Gain Skills For Life

You’ll gain skills that you can carry with you throughout your life. The skills you learn through the process is invaluable. These skills include:

  • Time management
  • Communication
  • Attention to detail
  • Sales
  • Problem solving
  • And much more!

5. It’s A Growing And Evolving Industry

As people are searching for more ways to maintain healthy skin, the job market for skin care specialists is rising faster than average, at 14%, according to the Bureau of Labor Statistics. There are always new technologies and techniques to learn and your knowledge will always be progressing.

How to Become an Esthetician

If you’re feeling ready to pursue a career in esthetics you may be wondering what your next steps are. At Aveda Institute Idaho, we can help you on your path to a career as an esthetician. First, you need to enroll in an accredited esthetics program. Our esthiology courses at both our Twin Falls and Boise locations are 600 credits hours and can be completed in as little as four months! Take advantage of our Bella Lash Extension Certification Course to get a head start in becoming a more versatile beauty professional. Once graduated, you can sit for the state board exam and after you pass that you can apply for an esthetics license. From there, the sky’s the limit! You can begin chasing your dreams and accomplishing the goals you created for yourself.

future in esthetics banner

Convinced That Esthetics for you?

Check out our program page to learn more! You can also give us at call at our Twin Falls (208) 733-7777 or Boise (208) 345-6164 locations.

In love with beauty but maybe not esthetics? See what other programs we offer.


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Now's the perfect time to pursue a career in cosmetology, esthetics or barbering. We'll even help you find a job after you graduate! We offer financial aid to those who qualify and our schedule allows you to have the perfect school/life balance.

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Our cosmetology program provides students with training in hair, skin, and nail care.

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Our esthetics program focuses on the theory and practical application of skin care techniques.

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