Serum Spotlight: 3 Aveda Serums Every Future Esthetician Should Know

By Sky Moore, Esthetics Instructor

One of the biggest skills our students learn is how to connect a client’s skin concern to the right product recommendation. That’s where serums become such an important teaching tool.

Serums are targeted treatments, which means they are designed to focus on specific skin goals like hydration, congestion, texture, dullness, or signs of aging. They are also one of the most important investments in a skincare routine because they go beyond the basics and help support real results.

Intense Hydrator

For clients experiencing dryness or dehydration, Intense Hydrator is a great solution. This serum uses cactus fruit and hyaluronic acid to help bind and attract water to the skin.

One of the most important application tips is that it should be used on damp skin so it can work effectively. This is a great moment for students to educate clients on not just what to use, but how to use it correctly.

Pore Refiner

For clients dealing with congestion, breakouts, or clogged pores, Pore Refiner helps target those concerns with sweet clover and beta hydroxy acid.

BHA is especially helpful because it works within the pores to help keep them clean and clear. This gives students a simple way to explain how the product supports clearer-looking skin without overwhelming the client.

Instant Luminizer

For dullness, texture, fine lines, or lack of radiance, Instant Luminizer is a beautiful option. With snow lotus and alpha hydroxy acid, this serum helps address surface-level concerns while supporting a smoother, brighter-looking complexion.

It is a great recommendation for clients who want their skin to look more refreshed and glowing.

Teaching Product Knowledge Beyond the Treatment Room

When teaching students how to recommend serums, we also focus on the order of application. A simple rule to remember is thinnest to thickest. Serums are applied after cleansing and before moisturizing, allowing them to be layered into a routine in a way that makes sense for the skin.

Product knowledge is not just about selling. It is about education, confidence, and helping clients understand what their skin needs.

In their post-graduate careers, our students will be expected to recommend home care, explain ingredients, and guide clients toward products that support their goals.

These quick product knowledge moments help students build the language and confidence they need behind the chair, in the treatment room, and throughout their professional careers.

Available at Aveda Institute Boise

Aveda Botanical Kinetics™ serums are available at Aveda Institute Boise. Whether you’re looking for hydration, pore refinement, or a brighter complexion, our team can help you find the right serum for your skincare goals.

Ask about our current specials and discover how professional skincare can help you achieve healthier-looking skin.